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Plushies ✦ Stationery ✦ Beauty ✦ Home Goods ✦ Toys ✦ Accessories ✦
Bringing Joy to Everyday Life
MINISO is a lifestyle brand on a mission to make quality design accessible, fun, and full of surprise—for everyone.
200+
stores across the U.S.
105
countries and counting
100+
new arrivals every 7 days
10K+
delightful products
Our Vision
MINISO blends creativity, affordability, and fun in every product.
From everyday essentials to playful surprises, we turn ordinary moments into something a little more magical—designed for life, and made to smile.
Our Values
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A Global Brand With a Local Touch
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A note from Pen Pen
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See you in-store soon!
Join the MINISO Team
We’re always looking for passionate, creative, and energetic people to help bring the brand to life. Whether in stores or behind the scenes, our team is full of people who believe in spreading joy, one product at a time.
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